Although having a customer management system is a nice feature, having an online booking calendar is essential. Every client or prospective client can have a unique profile, and you can follow how each one moves through your sales funnel. Each profile has a report log of all the classes the customer purchased. Additionally, you may monitor attendance and assess which classes are more popular with students and which ones are struggling. You can also automatically send emails with discounts and promotions when CRM and automation are integrated.
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