The establishment of the Riga office is part of Philippine Airlines' broader strategy to enhance its global connectivity. The airline aims to introduce direct flights between Riga and Manila, further facilitating travel for both business and leisure passengers. This direct connection not only reduces travel time but also promotes economic and cultural ties between the Philippines and the Baltic region. An important step forward in the airline's aspirations to expand internationally is the establishment of the Philippine Airlines Riga Office . Philippine Airlines hopes to serve travelers in the Baltic region with ease and to further the expansion of air travel between the Philippines and Europe by establishing a presence in Riga.