Best Career Options in India

As you can see, Digital Marketing is like an umbrella. There are many individual modules present under this umbrella. Some such modules/components are- SEO, SEM, Social Media Marketing, Mobile Marketing, E Mail Marketing, Content Marketing and Data Analytics.

Thanks to the vastness/huge size of of Digital Marketing and the availability of various individual components, there is no dearth of job opportunities in this field. In fact there are various job profiles available in front of Digital Marketing professionals in India.

Digital Marketing rose to prominence in India after 2010-2011. By this time, social media giants like Facebook and Twitter had gained huge popularity in India. It was evident that businesses had to make their online presence felt (in the above mentioned platforms) in oSince then, many businesses (big and small) have formed a dedicated Digital Marketing wing within their team! This has been done with the aim of forming good Digital Marketing strategy and executing Digital Marketing plans/campaigns flawlessly. rder to build and retain a loyal customer base.This job post can be said to be the ‘highest’ in the chain of command (within the DM team). Digital Marketing Manager is the one who is responsible for the efficient functioning of the DM team.Planning & strategising, monitoring progress, project/campaign management, interdepartmental coordination, staff management etc are some of the important tasks performed by DM Managers.

Digital Marketing Managers make sure than each department (SEO, SEM, SMM, Inbound Marketing) etc are working in tandem. They also monitor progress of the campaign and pitch in with suggestions/actions whenever required.

SEO stands for Search Engine Optimization. SEO is all about optimizing web entities in such a way that they rank well in SERPs (Search Engine Results Page). Search Engines provide businesses with free traffic! SEO professionals implement techniques that helps drive free traffic to their website (business) from Search Engines.

For more information;