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In August 2018, Spotify became Samsung’s go-to streaming music service agency carrying out a strategic partnership between your two companies that primarily focused on getting Spotify to Samsung Smart TVs and a deeper connection with Samsung’s assistant technology, Bixby. Today, timed alongside the retail start of Samsung’s Galaxy S10, the firms are growing their partnership to make Spotify a pre-installed request on a variety of Samsung devices, like the latest Galaxy S10, S10+, S10e, S10 5G, plus the Galaxy Fold plus some of
Samsung’s lower mid-range Galaxy A units. In addition, U.S. consumers purchasing the latest Galaxy S10 will be eligible for six months of free Spotify Prime access if they’re clients, Spotify said. The two companies had not offered many more information regarding their partnership plans since the announcement this past year, saying only that the majority of discussions were taking place concerning what’s next. However, a proceed to pre-install Spotify on Samsung mobile phones was likely under consideration from day one - specifically after the 2016 failure of Samsung’s individual Milk Music streaming provider, which meant it no more had its direct response to Apple Music. At the time of Milk Music’s closure,
Samsung said it would shift to purchasing a partner unit for integrating the “best” music services to its Galaxy category of devices. In the future choosing Spotify as the strategic partner made perception, as it’s a very clear frontrunner in the space and one that’s certainly not managed by a tech giant like Google’s YouTube Music/Google Play Music, Apple Music, or Amazon Music. The Spotify-Samsung partnership not only ensures that Spotify now gets deeper integration on products and services, like Bixby, it might potentially permit the two companies to interact on beneath the hood, cross-platform integrations, as well. This could gain Spotify’s ambitious podcasting plans, as listeners could pick up where they left off because they switch between gadgets. That wouldn’t have actually been possible without a device partnership such as this. Spotify says the expanded Samsung partnership will dsicover the music program pre-installed on “thousands” of Samsung devices globally, starting today, March 8, 2019.
“We were very enthusiastic to be named Samsung’s go-to music streaming service several months ago and today’s media will only ensure a far more seamless Spotify hearing experience across units for listeners all over the world,” explained Sten Garmark, VP of Client Items, Spotify, in a affirmation. “This partnership helps it be easy for Samsung mobile users to access a common music and podcasts on Spotify, wherever they are and however they tend to listen.”