MARKET OUTLOOK
After a detailed analysis, Triton Market Research has concluded that, the global disinfectant sprays and wipes market will display an upward trend and grow at a CAGR of 6.54% in terms of revenue over the forecast period of 2019 to 2028.
The growing emergence of unknown pathogens, rising complications arising due to healthcare-associated infections, and advancement in technology are propelling the growth of this market. Moreover, the rise in the adoption of marketing tools & strategies and the surge in e-commerce platforms are pushing this growth forward. On the flip side, the usage of toxic elements in disinfectants and the emergent alternative technologies are hampering the growth of the studied market. Besides, the fluctuations in the prices of raw materials required to manufacture these products are posing challenges to growth.
REGIONAL OUTLOOK
The market for disinfectant sprays and wipes spans across North America, Latin America, the Middle East and Africa, Europe, and the Asia-Pacific.
The market in the APAC region has showcased robust growth due to the growing economic development in the region. In addition, several global OEMs are setting up new manufacturing units here. While the developing nations have maintained their steady growth, the developed countries like China and Japan have returned to a growth path. The outbreak of COVID-19 has adversely hit the healthcare market. Therefore, the demand for surface disinfectants, in any form, wipes, liquids, or sprays, has gradually increased.
COMPETITIVE OUTLOOK
The major competitors in the disinfectant sprays and wipes market are Cleanwell, Unilever, Diamond Wipes International Inc, Reckitt Benckiser Group plc, Stryker, Procter & Gamble (P&G), Whiteley Corporation, and Ecolab.
Founded in 1819, Reckitt Benckiser Group plc is a multinational consumer goods company. In 1999, the UK-based Reckitt & Colman and the Netherlands-based Benckiser merged to form the group. RB operates in over 60 countries around the world, and markets & sells its products in more than 200 countries globally by means of direct and indirect sales channels. The company has strong brands across its health & hygiene segment. Some of the most popular brands, such as Lysol and Dettol, are associated with RB. A key element of the Reckitt Benckiser Group’s strategy is to invest in strengthening its brands through product innovation and increased marketing investment.