Mark Ritson: We need a new Ѵhird wayҠto set marketing budgets
Zero-based budgeting hurts brand-building, while advertising-to-sales ratios are arbitrary. There’s a much better, ‘two-speed’ way to set marketing budgets.
Read the full article at: www.marketingweek.com
* This article was originally published here
https://www.tampabusinessconsulting.com/2019/08/mark-ritson-we-need-new-third-way-to.html