Account Engagement
Account-based marketing campaigns, lead nurturing, and customer segmentation are some of the tools and features offered like Marketing automation Salesforce by Pardot to track and measure account engagement.
Salesforce consultant Melbourne: Intelligence
The intelligence features of Pardot or Pardot Consulting enable your business to make more informed decisions on marketing strategies. You can leverage predictive analytics in Tectonic Salesforce, which uses machine learning algorithms to identify trends and patterns in customer data, and behavioral analytics, which tracks and measures customer actions and behaviors.