Nowadays CPA social media is playing a bigger role in how clients make decisions about whether to buy a product or service. Social media provides a platform for everything from initial analysis to asking for a referral from an authorized source to reading reviews about your product. By participating in social media networks, you have a better opportunity to connect with others and share ideas, keep up with changes in your industry, talk directly with your clients, stay informed, and increase the number of leads you develop for your accounting firm.