Local SEO citation is one of the many tools within search engine optimization that allows your business to access a wide range of people quickly. There are many ways to implement this tool so that your business can experience a substantial increase in clients.
Defining local SEO citation
Before we go further, it is crucial to understand what local SEO citation is and how it affects your business. Local SEO citation is how you promote and advertise your business to people who live in your geographical region. It is a fast way to connect with locals, and when used properly, will show who you are in a tiny time frame.
Local SEO citation is becoming one of the main tools for businesses these days and has even surpassed the importance of a website, which is no small feat. For example, a company can easily project their location, reviews, hours of operation, and the like to Google, Yelp, or other websites that users regularly visit to find this kind of information. They will then be able to locate you based on how accurate and how detailed your data is.
Implementing and Maintaining your NAP
This area of Local SEO citation building can be a bit tricky and confusing to some if you aren't careful. The reason for this all starts with what is known as the NAP (name, address, phone number). This kind of crucial information needs to be continuously updated and maintained across all of your citations. Yes, that's a lot of information to keep track of, but more than worth it when you weigh in the potential benefits of your business.
If you feel overwhelmed by having to go through all of your citations yourself, you can hire someone to help you. The important thing is to ensure that your information is updating as possible. That makes it much easier for users to find you. The smallest errors can throw off your search results rankings and make it almost impossible for the local populace to see you. For example, if you are listing yourself as a "boutique" instead of "Sherry's Dress Boutique," you aren't doing your business justice. To the search engines, you fade into the background and thousands of other businesses in the same category.
Being able to stay on top of your information is not an easy task. One of the ways that you can make this easier on yourself is to keep track of the different sites that you use as you use them. This way, whenever your business changes names, addresses, or phone numbers, you can directly under that information and improve them. That can help you to expedite the process and keep your Local SEO citation ranking from plummeting.
These great tips are just the start of your success. It understands what Local SEO citation building is, and by keeping all of your information up-to-date, you are setting yourself and your business up for success now and in the future.