To stay ahead of the game as a marketer, you have to do something I like to call I and A”—improvise and adjust. Based on this research , content between 2,000 - 2,500 words seems to rank the highest in search engine results. 17. Publish only high quality, fresh and keyword rich content. There are a number of other factors that can influence your search ranking that are found outside your HTML and content.

In addition to acquiring links from partners and sponsorships, it cannot be stressed enough how important link building can be for your business. In the last 2 years Google has increased the importance of usability such as measuring the speed of websites and sites that are producing unique content , hence the targeting of content farms https://boostmarketing.com and de-ranking them.

Dominic - I've also wondered about the apostrophe because some sites have trouble dealing with it. Generally though I have the Entrepreneur's Journey at the far right of my article titles so it won't make much difference except for the homepage of course.

You can also add Meta Keywords - basically only a list of your researched keywords - but I don't believe they have any impact on your search engine ranking (they did a long time ago in a search engine far, far away) and they're never seen by potential site visitors.

The goal of your content strategy will largely determine how you will structure your blog post. Choosing the right keywords can be a daunting task, but with keyword research the process can be made much easier, and it can help you to build a sound SEO strategy.

To beat the competition in an industry where it's difficult to attract quality links, you have to get more technical” sometimes - and in some industries - you've traditionally needed to be 100% black hat to even get in the top 100 results of competitive, transactional searches.

If your document appears in a search results page, the contents of the title tag may appear in the first line of the results (if you're unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video 18, and this helpful diagram of a Google search results page).

What's more important for you is that search engines can't read numbers or text on images, let alone understand the context of the image itself. Or they would write press releases just to include links back to their own sites. Search engines frequently change the algorithms they use to rank sites.

So - the people behind the algorithms keep ‘moving the goalposts', modifying the ‘rules' and raising ‘quality standards' for pages that compete for top ten rankings. Linking is extremely important, and our list of search engine optimization tips wouldn't be complete without it. Inbound links tell a search engine that your website is relevant and worth ranking on search results pages.

The Yoast SEO plugin allows you to write better content with page and keyword analysis, automatically generate XML sitemaps, enable breadcrumbs, add social and schema markup, as well as a multitude of other optimizations. Users dislike clicking a search engine result only to land on another search result page on your site.

One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). One link from a trusted authority” site in Google could be all you need to rank high in your niche.

Most people over look the importance of SEO and the affect it has on the increase of web traffic to a blog, however in this article you pointed out some of the most common mistakes that many new bloggers and site developers find themselves in. Was really a great read, thanks for sharing.