Data cleansing services by D&B Optimizer helps businesses cleanse, de-duplicate & enrich the quality of data. D&B Optimizer integrates seamlessly during Salesforce implementation ensuring the data powering your Salesforce environment is clean, complete, and actionable. Powered by the Dun & Bradstreet D-U-N-S® Number, it enables your organization to have confidence in segmenting the market, identifying priority targets, conducting and ensuring alignment across your business, while reducing the costs associated with bad data.
With D&B Optimizer, Obtain Direct Access to Quality Data
- Get visibility in corporate linkages which will help you identify cross-sell and upsell opportunities
- Prioritize accounts using 80 fields of advanced information to accelerate growth
- Leverage real-time enrichment with automatic periodic refreshes to ensure data completeness and accuracy
With D&B Optimizer you can
- Assess the content and quality of your existing data to identify incomplete records, duplicate records, inaccurate phone numbers, returned and bounced email addresses
- Get dynamic visualisations to help you conduct quicker analysis and make faster and more accurate sales and marketing decisions using your company and contact data
- Get your new and improved data integrated into your Salesforce instance to enhance your company’s database, with automatic periodic refreshes for up to date sales intelligence
D&B Optimizer provides you with consistency and a higher level of confidence when leveraging company and contact data across your account-based marketing (ABM) campaigns and systems by enabling entity resolution and matching, enriching your data, empowering continuous data hygiene, as well as analysis and visualization.