Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership
Marketing Land - Internet Marketing News, Strategies & Tips • August 28, 2019, 8:30 am
Every company should be moving to multi-touch attribution, says Mediacurrent’s Adam Kirby — and it’s not just a marketing thing. Please visit Marketing Land for the full article.
https://www.juliayoung.business/2019/08/making-leap-to-multi-touch-attribution.html