You want buyers to be wowed by your company’s website. After all, your website is your company's first impression. If you haven’t updated your website design in the last decade, it’s way past due. There’s a good chance it falls short of current website standards and trends if you got a website several years ago and haven't updated it since then. There's no hard line as far as how old is too old, but if you haven’t updated your website in more than three years, it's probably time.
Make today the day you finally reach out to a company for professional web development in Oregon. When you do, you'll discuss your options for a new website. You want it to look great, function seamlessly, and blow your competition away. You can do this may going with a company who can give you a website that meets today's top design and function trends:
#1 Your website must be mobile friendly and responsive. People ditched their big desktop computers years ago! Almost half of all website traffic comes from mobile devices and Google is now basing its rankings on the mobile rather than the desktop version of a website. It's no longer an option whether or not to give your customers an excellent mobile experience on your website. Instead of starting out with a desktop version with a responsive design that adjusts to make sure it works on mobile, top companies are taking the opposite approach.
#2 Incorporate videos to tell your visitors what your company is all about. People love videos! Video backgrounds are fantastic because they can instantly communicate what your company is about. It’s popular now to feature “B-roll” footage on the home page and then have a button to play the full corporate video in a pop-over lightbox. Beyond this, there are plenty of other ways to feature video. Google is putting more emphasis on mixed search page results, meaning a web page with video is more likely to rank higher than standard text- as long as you code it with ALT text, of course. Don't worry, those who handle PHP web development in Oregon know what that is.
#3 Use minimal, organic designs. This look is incredibly trendy right now. If it fits in with your branding, this is a great place to start thinking about a website redesign. Abstract, asymmetrical images that mimic natural curves and fluid organic shapes are dominating website trends this year. There’s a lot of white space that’s off balance, copy that expands beyond the text box or doesn’t have a box at all, and overlapping images. Keep your shapes, images, and headlines fluid and overlapping. Today's website designers are totally shaking off rules that have been in place for years and it's very exciting to be a part of!
Do you need a new website? If you are asking yourself that question, there’s a good chance you already know that the answer is yes!