The best way to use Facebook for Business

Skype and Facebook have just released a fresh "Video Chat" feature so that individuals to see and interact with their friends in real-time while they are in Facebook. This feature is fantastic for business as it enables buyers to get at know, like and trust sellers considerably faster and much easier than ever before. I'm able to consider several instances where my business and my client's business might have been greatly enhanced using this power to quickly and easily connect "eyeball to eyeball."

Relationship Building - Through the use of Facebook's video talk with interact easily and seamlessly with prospective clients "eyeball to eyeball," a business person can dramatically boost the speed with which a possible client can cross the ever present, completely invisible "KLT (Know-Like-Trust) Bridge."

When individuals can "look you in the eye" - even more than a computer screen, they are more likely to produce a relationship along which is stronger than a telephone call, email, or Facebook post. This is whether the initial relationship was made IRL - In person - or virtually. It's particularly true to the huge numbers of people who're doing virtually all their business on the internet.


Simplicity - So far, it has been a lttle bit cumbersome - some would say difficult - to plan a video speak to others. The way that Facebook has integrated this feature into the regular Online Chat and Messaging features that people happen to be comfortable using, makes this incredibly simple.

For instance, I work with individuals around the globe. A large number of people I've never "seen" in the flesh. Although I've used Skype video for many years, I will be usually met with resistance while i suggest someone handle the installation on the computer to ensure that we could "meet face-to-face." After attempting to walk some people through it, I noticed it absolutely was just better to connect over the telephone.

That obstacle - downloading a software that seems scary, intimidating and difficult - just disappeared today as a result of this start-up between Skype and Facebook. Although Facebook application does have to have the downloading of software, it seems less intimidating plus more simple to use than other options. Plus, as a general rule individuals will be utilising it, it's going to be extremely difficult to ignore.

Accessibility - With Facebook's 750+ million users, Skype's video chat feature will often be accessible by everyone - old and young. Just think about just how much simpler for a merchant in Kansas to talk to a factory owner in Hong Kong of a product he wants built.

I can tell many physical businesses taking advantage of this at the same time. Here are just a little shop that sells a unique handbag. A potential customer from a huge number of miles away is more planning to initiate a talk to discuss price, styles, and shipping versus making an online site and looking to figure all of it out. For a few strange reason, people like to do business with folks.

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