This is used by corporations worldwide to engage their target audience who are unable to attend any event in person. Also, it is used on YouTube channels and any website of the client.
Even new channels use this medium as they have in-house producers and crew who produce the live streaming videos! Sitting at home in front of a computer or if traveling, they use their cell phones to watch. Live streaming of commercial videos is very popular and most of the audience prefer it.
The commercial video makers are making millions, because of the video quality and the reach. The corporations require these videos, now and then. The demand is increasing every day. The brands need to regularly engage their target audience, so they spend regularly to convey their messages. This way, commercial video production is a very successful medium.