2.1 Target Account Identification
Choosing which accounts to target is an elementary stage in Account-Based Marketing for Startups. This would include:
Market research entails analyzing market trends and identifying valuable accounts. This will also offer useful information about the intended target, which companies may use with tools such as LinkedIn Sales Navigator or ZoomInfo.
Customer Profiling: A more in-depth assessment of an ideal customer based on firm size, industry, and prospective income. It also ensures that the targeted accounts have the highest potential while providing a good ROI.