Many brands enter a growth stage and begin their rebranding efforts because they want to diversify their markets or products. In this journey, logos play a crucial role and their role is oftentimes underestimated. With effective strategies, they have the potential to turn the tides in their favour.
In this article, you will know what branding is and why do you need to redesign your logo for it.
What is rebranding?
Before going any further, firstly you need to understand what rebranding is all about. Who rebrands and why? The basic and simpler explanation for that is; when brands want to move to another market or want to add new products or extend the already existing product lines or services. This is when they redesign many things from business models to logos.
Already established brands go for rebranding because they have a strong foothold and enough capital and finances to diversify themselves. New start-ups don’t rebrand themselves because they are relatively new to the market. Let’s see why there’s a need for redesigning a logo.
Moving to new markets:
Moving to different markets means you will need to adapt to concepts that are new to your business. This can be in the form of rivals, potential customers and branding strategies. This will also include redesigning your custom logo to match your business and its new audience as well.
There are many reasons why businesses bring many changes when they move to new markets. A business in the U.S.A will market and communicate its products and services differently and when it enters Japan then it needs to match according to its demography.
New Products:
Start-ups during the initial years offer limited product and services because they don’t have enough capital. Once they grow large and start getting more profits they think about introducing a new product line or extend the existing one. This forces them to redesign their logo because during the early years their design was created to represent and reflect those products, not new ones that they are planning to develop.
If your business is growing and introducing new products then you should bring changes to your custom logo as well to match with your services and products. This will influence your customers in thinking that you are up to date and care about them.
New Competition:
Maybe the reason behind rebranding is that competition is giving you a tough time in the market and has successfully challenged you and are about to grab your market share. In this scenario, you have to bring radical changes in your branding and marketing campaigns, including a retouch of your logo.
Let’s get to basics; you are getting thrashed by competitors, what’s the best strategy to tackle them? There are many options like lowering the price, increasing the quality and communicating through the branding process, but you can’t do that with your old design.
It is outdated:
Perhaps your design has become obsolete and outdated because it was created by using elements that were made to fade away. You still didn’t get it right? In short, your logo was designed by using trendy fonts and colours and now you are having a tough time attracting new customers.
It is always recommended that when you buy a custom logo design, always check and confirm if it has trendy elements or not. You can hire professional designers and tell them to remove trendy elements and add relevant elements; you don’t need to start from scratch.
Your values changed:
Values don’t change overnight but there are many reasons why they have to be changed or altered to keep up with society because today customers buy and become loyal to those brands that share the same values and opinions. Today’s customers are aware and highly conscious.
Many brands changed their values because of their customers. Many brands become committed to reducing their carbon footprint and work for the benefit of society. How do you think they communicate this? By changing their logos, like adding green colour in it.
Conclusion:
Rebranding is not an easy task; you will require the help of professional branding managers and marketers. Additionally, you will also need market research. Before applying these changes don’t forget your logo. It too needs to be redesigned; perhaps it’s time to take the service of a professional custom logo design company to bring maximum advantage to your efforts.