IDFC - Customer Journey Mapping, Branch Format Design, Interior Design, Roll-out
IDFC – Indian Development and Finance Corporation had made its mark as the ‘one firm’ that looks after the diverse needs of infrastructure development and has focused on supporting companies to get the best return on investments. In April 2014, it became one of the latest firms, post a lull in license issuance lasting a decade, to receive their banking license.
In a market with well-entrenched players, the new entity, IDFC Bank needed to be different with its services and offering. Banks within India are seen more as product pushers and less solution providers. IDFC Bank saw this as an opportunity in which it could position itself as a true financial services provider by keeping the needs of the customer first.
Thus was born the idea of the“Un-Bank”.I-AM was tasked with carrying forward this brand idea. I-AM carried out extensive audits in the banking sector and mapped a distinctive and memorable customer journey which was a first within the Indian banking category. Drawing on its global expertise within the banking design space, I-AM came up with the solution of merging the banking industry and retail industry, drawing inspiration from international brands. The revolutionary IDFC Bank branch design for the Modern Indian revolves around the principles of being Fresh; Professional; Friendly and Approachable.
The first IDFC Bank branch rolled out in October 2015 and I-AM has been partnering the bank in rolling out this manifestation of a fresh new way of banking across the country.
What we did
Customer Journey Mapping
Branch Formats Designs
Interior Design
Roll-out
Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013
Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com
Website-:
https://plus.google.com/u/0/+AarchiSharma
https://plus.google.com/u/0/collection/EssHSB
https://plus.google.com/u/0/communities/101312275838291620103
https://plus.google.com/u/0/collection/02EaNB
https://plus.google.com/u/0/communities/100371576359018961187
https://plus.google.com/u/0/116144460818500514131
https://www.quora.com/profile/Aarchi-Sharma
https://www.stumbleupon.com/stumbler/asharma9399
http://www.apsense.com/brand/I-AMONLINE/about
http://www.apsense.com/brand/I-AMONLINE
http://www.apsense.com/brand/in.i-amonline.com/about
http://www.apsense.com/brand/in.i-amonline.com
Services
Brand Portfolio Management Services in India
Brand Portfolio Management India
Brand Architecture Services in India
Brand Strategy Consulting in India
Marketing Consulting Services India
Architecture and Design Company India
Branding and Corporate Identity Services India
Brand Consulting Services in India
Brand Positioning Services in India
Classified Site-:
https://www.classifiedads.com/tech_services/dd7wvfb9313cf
https://www.classifiedads.com/tech_services/37wffp7q813cx
https://www.classifiedads.com/tech_services/1827p5x6w13cx
https://www.classifiedads.com/tech_services/143d3t6xb13cx
https://www.classifiedads.com/tech_services/1755gckwn13cx
https://www.classifiedads.com/tech_services/27f18kxmy1zdc
https://www.classifiedads.com/tech_services/27f2chl5j1zdc
https://www.classifiedads.com/tech_services/27cdmv0b71zdc
https://www.classifiedads.com/tech_services/27d6wkf3v1zdc
https://www.classifiedads.com/tech_services/27dwwq47c1zdc
https://www.classifiedads.com/tech_services/27z4bszql1zdc
https://www.classifiedads.com/advertising/2cfwsxp0x1248
https://www.classifiedads.com/advertising/12z6lxpkg121b
https://www.classifiedads.com/advertising/z418v872n121b
https://www.classifiedads.com/advertising/74ffprccp121b
https://www.classifiedads.com/advertising/632wd9w2f121b
https://www.classifiedads.com/advertising/5493kpz4f121b
https://www.classifiedads.com/advertising/dd7zl9bvt121b
https://www.classifiedads.com/advertising/cwd7k8sy7121b
https://www.classifiedads.com/advertising/c1110c1mk121b
https://www.classifiedads.com/advertising/55d5fv9wx11b6
https://www.classifiedads.com/advertising/499wc8b6m11b6
https://www.classifiedads.com/real_estate_services/4d9cg0s3t11b6
https://www.classifiedads.com/real_estate_services/4z3cs6pn811b6
https://www.classifiedads.com/real_estate_services/47f3zbkm511b6
https://www.classifiedads.com/real_estate_services/bb7x9cjt511b6
https://www.classifiedads.com/real_estate_services/bz6zvzf5611b6
https://www.classifiedads.com/real_estate_services/22zc59flz1144
https://www.classifiedads.com/real_estate_services/227f60f5w1144
https://www.classifiedads.com/real_estate_services/225bxhqnd1144
https://www.classifiedads.com/real_estate_services/25x65b0jp1144
https://www.classifiedads.com/real_estate_services/25297sg2c1144
https://www.classifiedads.com/advertising/7199kjbpn137w
https://www.classifiedads.com/advertising/7x6xk4xs7137w
https://www.classifiedads.com/advertising/712d20h3b137w
https://www.classifiedads.com/advertising/713z8j7hr137w
https://www.classifiedads.com/advertising/7152n6hfh137w
https://www.classifiedads.com/advertising/7zwxqnbjc137w
https://www.classifiedads.com/advertising/7z852f1nf137w
https://www.classifiedads.com/advertising/7z9c5b63q137w
https://www.classifiedads.com/advertising/7z6w86qjd137w
https://www.classifiedads.com/advertising/73w4q2bly137w
https://www.classifiedads.com/advertising/73ccfwpxl137w
https://www.classifiedads.com/advertising/731dy84xw137w
https://www.classifiedads.com/advertising/7357nhkvp137w
https://www.classifiedads.com/advertising/7bd273vhh137w
https://www.classifiedads.com/advertising/6b8bwx62t137w
https://www.classifiedads.com/advertising/6b78n3cvq137w
https://www.classifiedads.com/advertising/6w68q50z2137w
https://www.classifiedads.com/advertising/6c3f4fxdn137w
https://www.classifiedads.com/advertising/6f9x959ck137w
https://www.classifiedads.com/advertising/6f5xpt92z137w
https://www.classifiedads.com/advertising/6x51tqvm0137w
https://www.classifiedads.com/advertising/6zd2001g8137w
https://www.classifiedads.com/advertising/63b7wr6wl137w
https://www.classifiedads.com/advertising/b452zgjq0137w
https://www.classifiedads.com/real_estate_services/w9383h7s0137w
https://www.classifiedads.com/advertising/wdw3clnhg137w
https://www.classifiedads.com/advertising/w2b34ncx0137w
https://www.classifiedads.com/advertising/w728f7xyj137w
https://www.classifiedads.com/advertising/9b14ydk5s137w
https://www.classifiedads.com/advertising/9wb8r34bx137w
https://www.classifiedads.com/advertising/9w38bldnz137w
https://www.classifiedads.com/advertising/9fd2yb82z137w
https://www.classifiedads.com/advertising/5w5zq3bh81379
https://www.classifiedads.com/advertising/5fb9qdcbb1379
https://www.classifiedads.com/advertising/5273g8q4k1379
https://www.classifiedads.com/advertising/5658x8x2v1379
https://www.classifiedads.com/advertising/4bcwlxwdf1379
https://www.classifiedads.com/advertising/4xdfmpt5y1379
https://www.classifiedads.com/advertising/4239p629m1379
https://www.classifiedads.com/advertising/4238nvsdt1379
https://www.classifiedads.com/advertising/466xbyx3j1379
https://www.classifiedads.com/advertising/4669fmydz1379
https://www.classifiedads.com/advertising/bx3b5g6bz1379
https://www.classifiedads.com/advertising/bxz25ncw41379
https://www.classifiedads.com/advertising/b5w5fxplk1379
https://www.classifiedads.com/advertising/wb5cx38ng1379
https://www.classifiedads.com/advertising/wwbzrl4zz1379
https://www.classifiedads.com/advertising/w151s49qj1379
https://www.classifiedads.com/advertising/w59wxm1ds1379
https://www.classifiedads.com/advertising/w4z1zkwk91379
https://www.classifiedads.com/advertising/w4zx1lcy51379
https://www.classifiedads.com/advertising/w78cqdjm21379
https://www.classifiedads.com/advertising/w78wv298b1379
https://www.classifiedads.com/advertising/w7z1r6jcr1379
https://www.classifiedads.com/advertising/w7zdmxg4v1379
https://www.classifiedads.com/advertising/w688vkzs81379
https://www.classifiedads.com/advertising/w6933l5jb1379
https://www.classifiedads.com/advertising/w6cwhrpl21379
https://www.classifiedads.com/advertising/w6c9wtyvx1379
https://www.classifiedads.com/advertising/w62b5h3hb1379
https://www.classifiedads.com/advertising/w62cq7pkq1379
https://www.classifiedads.com/advertising/w6z9kf7581379
https://www.classifiedads.com/advertising/w6z8vxdrx1379
https://www.classifiedads.com/advertising/w61243tbz1379
https://www.classifiedads.com/advertising/w66fx6v1f1379
https://www.classifiedads.com/advertising/w67fn947x1379
https://www.classifiedads.com/advertising/984419j161379
https://www.classifiedads.com/advertising/9bb3xyvd61379
https://www.classifiedads.com/advertising/9bb21rrcb1379
https://www.classifiedads.com/advertising/9bfxbwv841379
https://www.classifiedads.com/advertising/9bfdjkz3h1379
https://www.classifiedads.com/advertising/9b26wvbtx1379
https://www.classifiedads.com/advertising/9cb7cb6721379
https://www.classifiedads.com/advertising/9w8fgfh0l1379
https://www.classifiedads.com/advertising/9wz4kkx8x1379
https://www.classifiedads.com/advertising/9wz3gpd141379
https://www.classifiedads.com/advertising/9w46qcf561379
https://www.classifiedads.com/advertising/9w45ctw151379
https://www.classifiedads.com/advertising/9cb6bdkyf1379
https://www.classifiedads.com/advertising/9dx1fd7xg1379
https://www.classifiedads.com/advertising/9d2xnrzns1379
https://www.classifiedads.com/advertising/9d56fxn031379
https://www.classifiedads.com/advertising/9d48dn4921379
https://www.classifiedads.com/advertising/9f8f2qsbv1379
https://www.classifiedads.com/advertising/9c723427p1379
https://www.classifiedads.com/advertising/9c7cjs06w1379
https://www.classifiedads.com/advertising/9f920vk2x1379
https://www.classifiedads.com/advertising/95844wx5x1379
https://www.classifiedads.com/advertising/95d67tmt31379
https://www.classifiedads.com/advertising/95d4cpq181379
https://www.classifiedads.com/advertising/95d3lq0ls1379
https://www.classifiedads.com/advertising/9475g52gy1379
https://www.classifiedads.com/advertising/9473w3jxg1379
https://www.classifiedads.com/advertising/9472p88nk1379
https://www.classifiedads.com/advertising/947636f981379
Blog Site-:
http://branding-and-retail.blogspot.in/2017/05/branding-and-corporate-identity.html
https://iamonline.wordpress.com/2018/03/22/jabba-ii-lives-i-am-brand-design-agency-in-india/
Google My Business Location-:
http://www.driveat.com/Castrol-UEFA–Branding-Agency-India-Brand-Strategy-Mark-Identity–Visual-Language-1253466.html
http://www.expressbusinessdirectory.com/Companies/Castrol-UEFA–Branding-Agency-India-Brand-Strategy-Mark-Identity–Visual-Language-C331150
http://www.mylocally.com/i-am-online–brand-strategy-workshops-711032/blog/castrol-uefa—brand-strategy-and-branding-agency-india/
http://mumbai.click.in/castrol-uefa-brand-strategy-branding-agency-india-c79-v17710283
Article-:
http://www.apsense.com/user/iamonline/haves
http://www.apsense.com/user/iamonline/experiences
http://www.apsense.com/brand/I-AMONLINE/about
http://www.apsense.com/article/brand-strategy-consulting-in-india-experts-in-brand-design-branding-atm-kiosk-design.html
http://www.apsense.com/article/brand-application-graphic-designing-in-india.html
http://www.apsense.com/article/marketing-consulting-services-in-india.html
http://www.apsense.com/article/real-estate-brand-creation-refresh-interiors-architecture-brand-strategy-consulting-in-india.html
http://www.apsense.com/article/hansgrohe-brand-application-interior-website-design.html
http://www.apsense.com/article/branding-and-retail-trends-for-2016.html
https://www.apsense.com/article/branch-transformation-graphic-design-brand-consultancy.html
Apsense
http://www.apsense.com/subject/278938.html
http://www.apsense.com/subject/278941.html
http://www.apsense.com/subject/278946.html
http://www.apsense.com/subject/278948.html
http://www.apsense.com/subject/278940.html
http://www.apsense.com/subject/278945.html
http://www.apsense.com/subject/278949.html
http://www.apsense.com/subject/278936.html
http://www.apsense.com/subject/278951.html
http://www.apsense.com/subject/278955.html
http://www.apsense.com/subject/278952.html
http://www.apsense.com/subject/278957.html
http://www.apsense.com/subject/278954.html
http://www.apsense.com/subject/278958.html
http://www.apsense.com/subject/278960.html
http://www.apsense.com/subject/278966.html
http://www.apsense.com/subject/285354.html
http://www.apsense.com/subject/285357.html
http://www.apsense.com/subject/285358.html
http://www.apsense.com/subject/285361.html
http://www.apsense.com/subject/285367.html
http://www.apsense.com/subject/285355.html
http://www.apsense.com/subject/285359.html
http://www.apsense.com/subject/285362.html
http://www.apsense.com/subject/285366.html
http://www.apsense.com/subject/285369.html
http://www.apsense.com/subject/285373.html
http://www.apsense.com/subject/285374.html
http://www.apsense.com/subject/285368.html
http://www.apsense.com/subject/285372.html
http://www.apsense.com/subject/283230.html
http://www.apsense.com/subject/283233.html
http://www.apsense.com/subject/283231.html
http://www.apsense.com/subject/283225.html
http://www.apsense.com/subject/283226.html
http://www.apsense.com/subject/283227.html
http://www.apsense.com/subject/283228.html
http://www.apsense.com/subject/283234.html
http://www.apsense.com/subject/283235.html
http://www.apsense.com/subject/283237.html
http://www.apsense.com/subject/283236.html
http://www.apsense.com/subject/283238.html
http://www.apsense.com/subject/283239.html
http://www.apsense.com/subject/283294.html
http://www.apsense.com/subject/282198.html
http://www.apsense.com/subject/282202.html
http://www.apsense.com/subject/282205.html
http://www.apsense.com/subject/282210.html
http://www.apsense.com/subject/282211.html
http://www.apsense.com/subject/282213.html
http://www.apsense.com/subject/282218.html
http://www.apsense.com/subject/282219.html
http://www.apsense.com/subject/282201.html
http://www.apsense.com/subject/282204.html
http://www.apsense.com/subject/282209.html
http://www.apsense.com/subject/282212.html
http://www.apsense.com/subject/282214.html
http://www.apsense.com/subject/282217.html
http://www.apsense.com/subject/282220.html
http://www.apsense.com/subject/282223.html
http://www.apsense.com/subject/282222.html
http://www.apsense.com/subject/282225.html
http://www.apsense.com/subject/282226.html
http://www.apsense.com/subject/282199.html
http://www.apsense.com/subject/280705.html
http://www.apsense.com/subject/280706.html
http://www.apsense.com/subject/280710.html
http://www.apsense.com/subject/280712.html
http://www.apsense.com/subject/280713.html
http://www.apsense.com/subject/280715.html
http://www.apsense.com/subject/280714.html
http://www.apsense.com/subject/280716.html
http://www.apsense.com/subject/280718.html
http://www.apsense.com/subject/280720.html
http://www.apsense.com/subject/280722.html
http://www.apsense.com/subject/280725.html
http://www.apsense.com/subject/280729.html
http://www.apsense.com/subject/280730.html
http://www.apsense.com/subject/280731.html
http://www.apsense.com/subject/276617.html
http://www.apsense.com/subject/276618.html
http://www.apsense.com/subject/276619.html
http://www.apsense.com/subject/276621.html
http://www.apsense.com/subject/276623.html
http://www.apsense.com/subject/276623.html
http://www.apsense.com/subject/276626.html
http://www.apsense.com/subject/276629.html
http://www.apsense.com/subject/276631.html
http://www.apsense.com/subject/276633.html
http://www.apsense.com/subject/276634.html
http://www.apsense.com/subject/276636.html
http://www.apsense.com/subject/274905.html
http://www.apsense.com/subject/274904.html
http://www.apsense.com/subject/274906.html
http://www.apsense.com/subject/274908.html
http://www.apsense.com/subject/274910.html
http://www.apsense.com/subject/274912.html
http://www.apsense.com/subject/274915.html
http://www.apsense.com/subject/274917.html
http://www.apsense.com/subject/274918.html
http://www.apsense.com/subject/274922.html
http://www.apsense.com/subject/274923.html
http://www.apsense.com/subject/274927.html
http://www.apsense.com/subject/274929.html
http://www.apsense.com/subject/274921.html
http://www.apsense.com/subject/274924.html
http://www.apsense.com/subject/274926.html
http://www.apsense.com/subject/274928.html
http://www.apsense.com/subject/274930.html
http://www.apsense.com/subject/274932.html
http://www.apsense.com/subject/274931.html
http://www.apsense.com/subject/274926.html
http://www.apsense.com/subject/274928.html
http://www.apsense.com/subject/274921.html
http://www.apsense.com/subject/273141.html
http://www.apsense.com/subject/273143.html
http://www.apsense.com/subject/273147.html
http://www.apsense.com/subject/273150.html
http://www.apsense.com/subject/273153.html
http://www.apsense.com/subject/273144.html
http://www.apsense.com/subject/273156.html
http://www.apsense.com/subject/273159.html
http://www.apsense.com/subject/273162.html
http://www.apsense.com/subject/273164.html
http://www.apsense.com/subject/273167.html
http://www.apsense.com/subject/273170.html
http://www.apsense.com/subject/273161.html
http://www.apsense.com/subject/273157.html
http://www.apsense.com/subject/273166.html
http://www.apsense.com/subject/273168.html
http://www.apsense.com/subject/273169.html
http://www.apsense.com/subject/273175.html
http://www.apsense.com/subject/273179.html
http://www.apsense.com/subject/273178.html
http://www.apsense.com/subject/273174.html
http://www.apsense.com/subject/273182.html
http://www.apsense.com/subject/273181.html
http://www.apsense.com/subject/273160.html
http://www.apsense.com/subject/273184.html
http://www.apsense.com/subject/273183.html
http://www.apsense.com/subject/273187.html
http://www.apsense.com/subject/273189.html
http://www.apsense.com/subject/273190.html
http://www.apsense.com/subject/273193.html
http://www.apsense.com/subject/271897.html
http://www.apsense.com/subject/271899.html
http://www.apsense.com/subject/271900.html
http://www.apsense.com/subject/271901.html
http://www.apsense.com/subject/271904.html
http://www.apsense.com/subject/271906.html
http://www.apsense.com/subject/271907.html
http://www.apsense.com/subject/271908.html
http://www.apsense.com/subject/271910.html
http://www.apsense.com/subject/271912.html
http://www.apsense.com/subject/271905.html
http://www.apsense.com/subject/269765.html
http://www.apsense.com/subject/269766.html
http://www.apsense.com/subject/269772.html
http://www.apsense.com/subject/269773.html
http://www.apsense.com/subject/269774.html
http://www.apsense.com/subject/269775.html