PPC (Pay-Per-Click) is a paid advertising strategy used to increase traffic to your website. Before running a PPC campaign, you need to know what people are searching for and what keywords they use as search terms. Being a marketer or business owner, you need to be explicit about the importance of keyword research for any online campaign, as its success depends heavily on it.
To better understand keyword research for PPC ad campaigns, here is the step-by-step guide that you must follow for better results -
- Find relevant and suitable phrases for your business
- Create a list of branded keywords
- List a product and services-specific keyword
- Use high intent keyword
- Get competitors’ insights into your strategy
- Bundle PPC keywords into the Ad groups
Keyword research is an immensely crucial part of your search strategy and also a time-consuming process, so you need to be patient with it to get it right. To ensure that your budget is being used effectively, you must keep track of your campaign on time and adjust it frequently.