The way firms promote their products or services on social media has changed in the last year. We have more than 4 billion social media users at present, so marketers aren't simply concerned about how they'll connect with their massive social media audiences in the coming year. "What social media trends do we need to implement in this ever-changing landscape?" is what they wonder. Henceforth, more and more companies are now hiring reputed social media marketing agency here in the UK.
For your clarity and information, we have added five research-backed trends SMM that are must follow.
- Content Quality Over Production Quality
In 2020, when many companies will be forced to become entirely remote, social media and video marketing teams will need to design scalable production methods that can be done at home.
It was then that the marketing professionals discovered that low-production-quality content like videos, live streaming, and other social media posts might nevertheless interest customers only if it offers value.
- Brands Need To Go Live Very Often
As more and more brands are being compelled to live stream conferences, concerts, and other marketing activities online, it's not surprising to anticipate that the number of live stream viewers is increasing this year.
The social media platforms such as Instagram, Facebook, Twitch, and Twitter are currently being used by numerous brands to live stream concerts, Q&A sessions, seminars, and other types of content. These sorts of content keep your followers connected with your company.
- Social Media Channels Are Becoming Shopping Portals
Social media platforms like Facebook, Instagram, Twitter, and TikTok were racing to provide more online company marketing solutions as more companies learned how to conduct their entire operations online. Insta-shoppable posts and Facebook shops allow users to purchase products without leaving the app.
This provides greater convenience for consumers. For firms unable to create their eCommerce portal, the social media marketing agency can help you with this shopping solution to efficiently sell goods online in and around the UK.
- Produce Snackable Content
The emergence of Instagram reels, continuous interaction on social media stories, and the creation of short snackable content by marketers to educate customers about their products are all expected to continue further. It's unlikely that snackable content will go out of style very soon, as social media attention spans continue to diminish and more individuals spend their spare time scrolling endlessly through feeds while bored at home.
- Authenticity Is Important
Uncertainty about the economy and a global epidemic was among this year's headlines for consumers and brands. Consumers now require more than excellent bargains to trust, identify with, and invest in a brand. Now, many corporations are taking note and expressing their human side on social media.
In contrast to some brands, which have spoken directly about their opinions on COVID-19 or other news issues, others have demonstrated their genuineness by focusing on their customers through user-generated content or client reviews. While these tactics can help brands build trust with their customers, they must be executed authentically by the social media marketing agency that you hire in the UK.
