Websites are essential for each and every business, no matter how big or small. However, just owning a website is not enough. You must ensure that your target audience is able to see your website when they search for what they are looking for. An SEO agency in Melbourne, such as Exnovation, will apply several techniques to ensure your website is on the top. They will conduct keyword analysis, content creation, competitor analysis, etc. These techniques will help improve search engine rankings, drive measurable results, and boost business growth.