Ditch the sales pitch argues B2B content masterclass podcast

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B2B content must stop trying to aggressively sell products to connect with audiences, one of Australia’s top experts on the subject has argued.Andrew Storrier, the content marketing lead at global software giants Hexagon PPM, added businesses should instead focus their efforts on delivering jargon-free,…

Chief Operating Officer’s insight:

Business Operations Consulting

See it on Scoop.it, via Operations Coach and Operations Management

https://marketingfile.blog/2019/09/ditch-the-sales-pitch-argues-b2b-content-masterclass-podcast/