amongst the fastest growing market

In the middle east region, the market is influenced by Saudi Telecom from Saudi Arabia, Etisalat Group from UAE, Ooredoo from Qatar, as per Forbes 'Top Telecommunication Companies in the Middle East' Saudi Telecom have topped the list with a Net profit of $2.9 Billion followed by Etisalat @ $2.6 Billion and Ooredoo @ $611 Million in 2020.It has also been seen that Saudi Telecom Company (STC) has also partnered with various solution providers like Cisco, Nokia to add 5g technology to their services.

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During the pandemic, it was widely seen that companies were engaged with businesses and governments on initiatives to alleviate the impact of the pandemic on citizens. From discounts on data tariffs for educational & health sites to cash and equipment donations to hospitals and humanitarian causes, mobile operators and other industry players have supported the most vulnerable in society during the pandemic while also contributing to economic recovery efforts.
Etisalat launched CloudTalk Meetings for their users to communicate and collaborate within a safe and secure online environment adding a whole new experience for their users to conduct the meeting from anywhere. To bring in a more office-like experience they also introduced a 'whiteboard' an interactive tool that facilitates creativity and brainstorming.

Ooredoo Oman partnered with the Ministry of Education to design a new e-learning platform for the academic year 2020–2021 allowing students to learn remotely and experience the new world of learning.
In recent years, the banking landscape has witnessed an unprecedented wave of innovation driven by digitization. Nascent technologies such as automation and artificial intelligence have already become an important part of retail banking, delivering direct benefits to not only banks but to customers as well. Compounded with the government’s recent impetus towards a cash-light economy, major banks are continuously striving towards developing end to end banking solutions ranging from mobile and app-based banking to online-only banks acco


unts and digital wallets, all available at the customer’s fingertips. And with the outbreak of COVID-19 pandemic, financial solution providers are not left with much choice but to embrace the next wave of digital transformation in the banking domain.

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