As the real estate industry navigates its boom-bust cycle much like the macroeconomy, it's interesting how client conversations change depending on where we are in the process and the overall perception of a given localised market. Ground-up Retail Development California is simply the development of a property from scratch. This can be achieved by developing raw land or tearing down an existing structure and building on the "scraped" lot. As a business, a ground-up development offers the flexibility of custom-built real estate in a hand-picked location (assuming there is available land). It can also help solve strategic business challenges, like problems with facility optimisation or changing workplace strategy.