Two Tips For Writing Effective Emails
YOUR EMAIL ADDRESSThe next step in the process is to make sure the "From" email address is authentic. Be sure to set up your email address so that it represents a real company name. Generic email addresses are an instant indicator of spam and people will ditch them. Instead, use your company's name in the email address.
Most email programs will allow you to change this to make it whatever you would like. Many companies do use a noreturn@yourcompany.com email address, which is appropriate because your company's name is there.
USE THEIR NAME
If you go back and look at what was mentioned earlier, you want your email marketing messages to be personal enough that they seem like they are coming from someone the recipient knows and already trusts. One way of making sure that happens is by making sure each message contains that personal touch, like by using the recipient's name.
At this point, you have gotten them to open the email. Now, you have about two seconds worth of time to convince them to keep reading. The best way to do this is to use their name in the greeting you give them.
Now, when you first begin sending messages like this, you may have to do this individually, but once you upgrade to using an email marketing program, the process gets very simple. Most programs give you very simple HTML code to use to include your client's or customer's name in each email without having to input this information on each email you send. It simply using the records already provided to do the work for you.
Start your email with a greeting using the name of the recipient. "Welcome, Jim, to this month's newsletter."
Don't stop there, though. You also need to take into consideration the ending of your email. The second best way to personalize your email address is to include a closing with your name and contact information.
Consider the benefits of doing this. http://myselfhostedsetup.com/ If you received an email that you were not too sure about whom it came from, but at the end of the email it says, "Here's to your success today! https://en.wikipedia.org/wiki/Email_marketing My Name and My Phone Number" you will think higher of that email.
In fact, when personalization is added to an email marketing program, it helps to give the reader an instant reassurance that the email is not spam. The reason for this is simple: by signing your name at the bottom, you are showing that you are a real person. That matters in the world of computer generated emails more than you may realize.
Personalization is an important part of your email marketing campaign, don't overlook its importance.