According to Market Research Future (MRFR), the global edutainment market is projected to cross USD 10.11 billion at a CAGR of 11.61% from 2018 to 2025 (forecast period). The research report explains and discusses the impact of the COVID-19 outbreak on the global market, including opportunities and challenges, drivers, and risks.
Edutainment, a blend of education and entertainment, refers to software and technology that incorporates entertainment and education. These technologies and products make education more appealing to students. This technology is available in a number of ways. Educational centers such as science exhibitions, botanical gardens, aquariums, and children’s museums provide both education and entertainment.
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Market Segmentation
The global edutainment market has been segmented into service type, revenue source, and end-user.
Based on service type, the global edutainment market has been segmented into non-interactive/spectator service and interactive/participatory service. Non-Interactive/Spectator Service is a small segment within this market. Non-interactive edutainment is typically restricted to niche topics with low demand. Rather than serving as an in-depth educational tool for these topics, non-interactive edutainment acts as an additional study guide. Interactive/Participatory Service is the larger segment within this market. Interactive education is preferred because of its improved educational properties, broader knowledge base, and secondary quality of improving social skills, particularly for individuals in their training years.
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