#1: Use On-screen Text and Captions
We know 85% of video on Facebook is watched without sound, so adding on-screen text and subtitles to your videos is a no-brainer when it comes to reaching more users.
Plus, not only are subtitles great for people who watch without sound, but they’re invaluable for those with hearing difficulties.
To add video subtitles you can use Instagram's closed caption sticker.
Tap on the sticker icon and select "Captions."
It may take a few seconds for the audio to transcribe. Once they've pulled through, you can go through and edit the text to make sure it's all correct.
TIP: Make sure your closed captions are visible in every part of the Instagram app by positioning them in the centre of your screen.
#2: Use Trends as Inspiration
Similar to TikTok, Reels come and go quite quickly.
To hop on a trend before it becomes old news, take a few minutes each morning to scroll through the Instagram Reels tab and other creators’ profiles to see what they’re sharing.
Is there anything that seems to consistently pop up — a particular song? An audio clip? A dance trend?
If so, click on the music to see how many other creators have used the audio. Scroll through the videos to get an idea of what the trend is.
Or, bookmark this Reels trends resource updated weekly.
#3: Drive Traffic by Encouraging Viewers to Head to Your Link in Bio
The best way to drive traffic from Reels is by including a clear call-to-action (CTA) that encourages people to head to your link in bio.
This could be with on-screen text placement, a verbal call-out, in your video caption, or all of the above.
You can use a link in bio tool, like Later's Linkin.bio, to create a mini landing page with multiple link buttons and clickable images.
This is a great way of getting more value from your link in bio, and it only takes a few minutes to set up.
Make the most of your Instagram link in bio with Linkin.bio by Later — get started today.
#4: Find Your Niche and Post Consistently
One of the best ways to gain virality on Instagram Reels is by finding your niche and posting consistently.
There are so many Instagram users with a wide range of interests and hobbies. No matter what your brand or business does, there’s a niche for you!
And even if your first few Reels don’t garner a ton of traction or engagement, keep going! Just like anything else on social media, it’s all about trial and error.
#5: Include 3-5 Hashtags
Including 3-5 hashtags can be a great way to help the Instagram algorithm “understand” your content and serve it to relevant audiences.
For example, using hashtags like #easyrecipes, #mealideas and #dinnerinspiration will indicate to the Instagram Reels algorithm that your content is about food — which may increase the likelihood of it being served to users who are actively engaging with similar content.
Every little helps!
Whatever your brand or business, there’s a creative opportunity waiting for you with Instagram Reels.
Original article : https://later.com/blog/instagram-reels/#ARTICLE_SECTION_9
External sites :