The Top Advantages of eCommerce: Why You Should Sell Online?
Before you can dive headfirst into an e-commerce business, you need to know what it includes.
Electronic commerce includes any commercial transaction involving the transfer of information over the Internet.
It's a broad description for a reason. E-commerce can take many different formats. It can include a branded website, mobile app, markets like Picknhook online shopping, Amazon and eBay, and social media platforms like Facebook Marketplace, Instagram Shoppable Ads, and Pinterest Buyable Pins.
Here are some of the main advantages of selling online:
- Fast time to market
Ecommerce platforms like Shopify, BigCommerce, and Squarespace use predefined templates to create your store. They take care of hosting, PCI compliance, platform maintenance, etc. Markets like Amazon or eBay simply ask you to create an account before you start selling.
You can get started quickly with eCommerce solutions, especially if you've already created word of mouth or a social network to tap into. You can quickly set up an Online shopping site and get it working, then drive traffic to your new site.
- Low cost
- In many cases, starting an e-commerce business costs less. Watch how:
- E-commerce and marketplaces are free to sign up or priced as low as $ 20 / month
- Markets are free to register and take a small percentage for the items sold
- Use drop-shipping to get inventory without a large initial investment
- Social media, organic search and Google AdWords are inexpensive ways to market your business
- Manage and manage your business by yourself to eliminate payroll costs
- Buyers start online
The use of digital channels continues to increase. 87% of buyers start looking for products on digital channels, compared to 71% last year. Even if they end up buying from a physical store, buyers are more likely to start their search Online shopping sites, especially in markets like Picknhook, Amazon, and eBay.
- Reach new customers
As mentioned above, selling online can take many different formats. Every channel has its own potential audience that sellers can reach. An online site can help you reach international buyers. Social sites can reach new demographics. Markets like Picknhook online shopping offer the widest audience, but can also help you find niche markets. Markets like Etsy, Newegg and Postmark cater to specific audiences looking for certain products. The best part is that you can also use a mix of online touchpoints to engage multiple audiences at once.
- Meet customers where they want to buy
Buyers aren't just looking for products online. They also shop online. E-commerce even makes it easier for buyers to click that buy button wherever they are. Buyers can make purchases from Instagram Ads, in-store mobile apps, etc. E-commerce allows sellers to remove friction points and make it more convenient for buyers to buy the products they want.