Digital Marketing is marketing where the internet is made use of to advertise products and services. When there was a boom in technology in the late 1900s and 2000s, computers, mobiles, and other digital media were increasingly used by people to start using the internet for buying instead of visiting physical stores.
Hence, the digital marketing company found a growth on the online platforms. The scope of digital marketing extends to non-internet using digital media such as television, mobile phones, and on-hold mobile ring tones. And this is the differentiating factor between online marketing and digital marketing.
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