Content marketing refers to creating quality content to attract potential customers and provide them with valuable information.
A simple yet effective example of content marketing is blogging. You can create a blog that will serve as a hub of information for your audience and strengthen your relationship with readers. By sharing your blog on social media, you can attract more interested readers, earn their trust, and eventually grow an audience over time.
Also, content marketing coincides with SEO in many ways. For instance, when creating content for your website, you need to use relevant keywords. Doing so should improve your website’s relevance to search queries based on your targeted keywords. It works similarly to how people use hashtags on social media to make their posts more searchable.
You can create content in different forms, such as:
- Blog
- Case studies
- White papers
- Ebooks
- Videos
- Infographics
