Introduction
Social media influencers in India are much more accessible and effective in marketing and promotion than any other medium or channel. In today’s digital world influencer marketing India seems to be the most effective form of promoting business. It is a strategy that is increasingly used as a means of building strong brand awareness and gaining more traffic, increasing sales, and enhancing customer engagement. Brands often tend to approach large scale influencer marketing companies for collaborations and business promotions. While their experience, outreach, and network with top influencers make them a preferred choice, it is also important to note that the engagement that they would get for brands may not seem that significant. There is no denying the power of a macro-influencer with a large audience of loyal followers. But, because of this very reason, it may equally be difficult to expect them to build connection and engagement with such a huge fan base/followers.
On the contrary, micro-influencers are much more accessible, and have the potential to better results in terms of increased consumer engagement, improved brand awareness, increased traffic, and targeted business promotions all at a much lower price. So, before we get any further let us today learn about Micro-influencers and understand how micro-influencers make for a winning marketing strategy.
What Are Micro-Influencers?
Micro-influencers are social media influencers in India who typically have an audience of about 10,000 to 100,000 fan-base or followers. Although their followers or fan base are a lot lesser than macro-influencers that does not affect the influence they hold on the audience. On the contrary, since they have fewer followers, they have a much higher level of engagement with the audience. Let us today learn about the benefits Micro-influencers offer to businesses in comparison to Macro influencers.
Benefits of collaborating with Micro-influencers:
- High Engagement
Micro-influencers typically offer very high engagement levels. Since they do not have a massive fan following, they are in a much better position to connect with followers on a personal level. This in turn facilitates better communication between the influencer and the audience, ensuring clear communication of the brand message to the target audience. Studies suggest the engagement rate for micro-influencers is 3 times more than the macro-influencers. So, if you are a start-up looking to build your brand then opting for a micro-influencer in India is a far better decision for your business.
- Niche Audience
Since the audience of micro-influencers is fairly smaller than the macro-influencers, it is likely that these genuine, loyal followers are following influencers because of their interest. These audiences are typically the ones who are interested in what the influencer posts on their page. So, collaborating with this kind of social media influencers in India will give your brand access to a set of highly-targeted audiences for your brand. So, content that micro-influencers post may likely receive a better response than what you may expect from macro-influencers. This will further ensure that you get high-quality leads by partnering with micro-influencers.
- Better credibility
Micro-influencers have better credibility in the market for they have a better connection with the audience. The relationship an influencer in India hold with their audience helps build a sense of trust. For this very reason, micro-influencers usually have better credibility in the market.
- Authentic content
Micro-influencers are genuinely interested in their niche and which is why they are often enthusiastic about promoting something of their interest and niche. Moreover, they have the knack of connecting with their target audience personally and so the content they develop and share easily helps brands convey their message to the target audience. The content designed and developed by micro-influencers tends to be more authentic and personal which makes the promotion effective.
- Cost-Effective
One of the major benefits of micro-influencers is that they are cost-effective. This is important for small businesses, which usually have budget constraints. So, while a large-scale influencer marketing agency may charge you a hefty amount for their services, micro-influencers charge nearly half of what macro-influencers offer.
So, it goes without saying that opting for a micro-influencer in India works much better for businesses, especially start-ups for promoting their brands and growing their business.