Logo is not just image; it is the identity of an organization. So, its shapes, colors, fonts, and images usually are strikingly different from other logos. From infinite logo designs it must be unique.
5 Principles of Effective Logo Design
There are infinite logo designs in market but to remain distinctive focus on these principles:
Reflection of Name
Before designing a logo keep the name of organization in mind. When a name is effective and strong, it gives brilliant ideas. Logos must have some relevancy with name. A successful combination of a name and related icon design will definitely affect customers. Then definitely, logo will become more memorable.
Hidden Message
Logo with related hidden message is also a good approach to design outstanding logo to distinguish company. Any hint about offered services can be used. There must be connectivity between logo and company. If a company has more than one logo then there must be some common factor. There are infinite logo designs but those who gives good messages are very few.
Shapes
After getting an idea of logo the first step of implementation is composition of logo. Composition is like a base or skeleton of logo. Designers must continuously juggle different elements to find harmony in their design. In terms of composition, white space is very important element, which is used to keep the balance. Rule of third can be help if you find difficulty to balance design. Divide design into three rows and three columns. The points where the vertical and horizontal lines meet form natural guidelines for where you should place your subject and supporting elements.
Designer must keep in mind the rule of odds, may be helpful for to create creative designs. The Rule of Odds says that pleasing compositions often have an odd number of elements placed in the foreground, most commonly three. The two objects on the outside both balance the focal point in the center, creating a simple, natural balance.
Color Combination
This is the most challenging part of logo design. Colors have the most impact on logo. Colors must have somehow relevancy with organization. Avoid choosing of highly saturated colors, like bright pairings of blue and red, red and green because it can cause low readability. It is also important to predict how assumed colors combination will look on different backgrounds because it may affects look of websites. Each color has its own mood and influences people in different ways. Here is the psychology of colors:
- Red: energetic, sexy, and bold
- Orange: creative, friendly, youthful
- Yellow: sunny, inventive, optimism
- Green: growth, organic, instructional
- Blue: professional, medical, tranquil, trustworthy
- Purple: spiritual, wise, evocative
- Black: credible and powerful
- White: simple, clean, pure
- Pink: fun and flirty
- Brown: rural, historical, steady
It should be kept in mind that exactly matching with company’s specifics is not a good practice in market. You may take best examples of logo designs from infinite logo design.
Adaptability
Logo must be adaptable from small mobile screen to huge billboard ads, it must be recognizable everywhere. Otherwise it is not as much responsive for company.