While it would be good to live by the popular idiom, “Don’t judge a book by its cover,” people naturally tend to evaluate something based on its outward appearance.
Consumers do this now and then. They are quick to form an opinion on products based on how they are presented. On top of that, they do this even before getting the chance to try them out.
For this reason, you must pay much attention to your product’s packaging. It can heavily influence a customer’s buying decisions, so you need to make sure it presents your offering in the best light.
To help you come up with a design that successfully drives purchases, here are the three essential elements you must incorporate in it:
People shop with their eyes first. They tend to pick up and examine the product that caught their attention. Considering this, you need a design that will help you stand out on the shelf.
When you were creating your product, you have always put your customers in mind. Now that you are designing its packaging, you must also do the same. It is not enough for you to create an eye-catching design; you should make sure that it appeals to the market you’re trying to reach.
For example, if you are designing a product made for kids, going with bright colors and playful font styles makes more sense. This will be different, however, if you are designing a product created for an older, more health-conscious market. A minimalistic design with plain colors will draw their attention better. Considering this, always remember to design your packaging to appeal to your target market.
2. Great Functionality
To create a functional packaging design, study how your customers commonly use your product. From the insights, you will gather from this, design the product accordingly.
Originally Published By https://optamarkgraphics.com/