Social media marketing is an ideal tool for marketing in a broad range of industries, but nowhere is it more relevant than in the technology-driven, early adopter environment of the telecom industry. For example, you could create ‘Battle of the Bands' videos where you compete with other bands on challenges, it could be music related or something completely different. New York Time & USA Today Bestselling author and speaker brought us in to ramp up his social media and email marketing efforts.

These collaborations allow you to both create better content than what you would have been able to alone, as well as exchanging exposure with each other's fan base, which results in you both gaining more fans. Facebook has gradually been trying to help mitigate this problem with its own rights-management and content-ID system for the music industry.

Once upon a time the music industry had a relatively uncomplicated business model - band or artist records song, record label sells song, artist and record label make money. While social media titillates fans with a voyeuristic glimpse into celebrities' daily lives, it can also open the floodgates to critics, trolls, and harassment.

Now you have original content relevant to your vacation rental that you can use for internet and social media marketing. Of course, as you are a musical artist, most people will be searching for you by name, so you can probably just go with your artist name.

Promote your social media channels: Use your social media platforms to promote your other channels. Every type of business imaginable has a social media presence, and as a professional musician trying to build a career, you should have one, too. Start populating your band's social media channels with relevant posts for commonly searched hashtags like #MotivationMonday, #MusicMonday, #ThrowbackThursday, and #SundayFunday.

Many online music suppliers such as SoundCloud, Youtube, Spotify, and Pandora must find a way to not only stream music at a fast, clean rate but must also pay a multitude of artists a royalty fee while keeping costs down for the fans. I've created a list of networks that I'd advise you join, and split them into two categories ‘Essential' and ‘Best to have' - Our first category covers the must-haves of social media including Twitter, Instagram and Facebook.

I get it. You're a musician and want to make music, and don't have the time or inclination to music marketing mess about tweeting, posting, vlogging or any of that nonsense. Less sites is actually to a musicians advantage because we don't have to spread ourselves (and our time) between more social media sites than we can do well.