Digital Marketing or internet marketing or online marketing whatever you call it, is one of the booming things these days. And why not? After all people’s usage of the internet has increased tremendously in past decade. Humans depend heavily on the internet on these from finding a local store nearby to find any sort of data to get their work done. This blog post would help you understand what is digital marketing and various types of digital marketing services company’s/individual opt to increase their digital presence. This blog would also talk about the history of digital marketing and why business owners require it to grow their business.
What is Digital Marketing?
Digital marketing is a way of creating awareness and trust about your brand or product/services through digital or electronic devices.
And these are not restricted to just online marketing channels. In fact, offline marketing channels like TV, radio and electronic billboards play a major role in digital marketing even today. While people mostly associate online marketing channels/techniques like SEO, PPC, social media marketing, email marketing and others with digital marketing, a good digital marketing strategy will also use offline marketing channels to boost brand recognition and recall.
Types of Digital Marketing
Digital Marketing is divided majorly into 10 types. Here is the list of various types of digital marketing you should be aware of:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Influencer/ Affiliate Marketing
- Viral Marketing
- Mobile Marketing
- Radio& TV Ads
- Electronic Billboards
Read more to know about the types of digital marketing in detail.