Google Analytics is a web analytical tool that allows you to track your website performance and collects valuable insights into your site’s visitors. It makes you understand how your customers think and react to your marketing strategy. Using Google Analytics tools, you can conclude how people are using your site and how you can make improvements to improve your brand.
Integrating analytics into your website gives you insight into multiple channels and device overviews. Once you have integrated it into your website, you should now be aware of the steps to add Google Analytics to your website.
- First, you need to sign up for Google Analytics
- Add the tracking ID to your website
- Add other users to your Google Analytics through admin account user management.
It is a comprehensive web analytical tool that costs nothing and becomes the most powerful tool for all website owners to measure the improvement of your website’s performance. Moreover, it lets you know where you stand in the market and what you need to do to enhance your business.