Everything about your marketing campaign must be designed to reflect or support the brand message. This includes not only your banners, media wall backdrop, or marquee; but also your counter display.
A counter display is a tool used by many successful businesses when promoting products at their stores or during an event. It is where you can place your promotional gifts, items for sale, sample products, and more. It can also be a display counter where your staff can engage potential customers or booth visitors.
If you want to make an excellent promotion, you need to choose the right counter display! Here are few tips to help you do that:
Choose a type that is easy to set up
Does your booth take too much time to set up? This may negatively impact your overall efficiency. You will have less time for other important things that you have to focus on. For this reason, finding a good counter display that is designed for easy setup is a must. The less time you spend setting it up, the more time you have to prepare for the event and ensure everything runs smoothly.
Make sure it is sturdy
Be sure that the display counter will be able to hold the weight of all the products that you will put on it. The counter should have enough support to make it strong and sturdy. Some of the best display counters are made with lightweight aluminium frame and magnetic bars.
Find a counter display that is customisable
You want a display counter that is fully customisable so it will look unique from others. Companies designing this marketing tool usually offer a range of display counters with varying shapes and sizes to choose from. They also offer artwork services to help you decide on the perfect design for your counter. They can include your logo, tagline, or photos of your products, depending on your marketing goals. This way, you can have a powerful display counter that suits your brand image as well as promotes your product.
Consider the print quality
People are attracted to good looking displays. But no matter how great your artwork is, if its print quality isn't nice, it will be a failure. So, before choosing a supplier, do consider the print quality of their work.
About the Author:
Grant Lamb writes this article, and he is the sales manager at Pull Up Banners Australia. The company is a leading provider of retractable banners, pull up banners, and feather flags to outdoor banners throughout Australia. As a signage expert, Pull Up Banners Australia's vision is to deliver the best value for money in the industry.