PPC is a highly profitable channel for businesses of all sizes. The paid search category has been steadily growing as a whole for the past few years. However, while it’s easy enough to set up your own Google Ads account and begin bidding on relevant keywords and ads, it’s much harder to do so effectively and efficiently. That’s why we’ve put together this blog post outlining three reasons why you should hire a PPC agency if you have any aspirations of seeing a return on investment with your PPC efforts.
PPC Agencies Know the Audience and How to Find It
One of the biggest problems that businesses face when setting up and managing their PPC campaigns is finding the right audience to target. If you don’t have a clear idea of who you want to be targeting, it’s incredibly difficult to find the right keywords to bid on and create ads that will resonate with your audience. Both of these things are essential to creating a successful PPC campaign. You need to have an idea of who you want to reach with your business and why they might be interested in what you offer. Businesses that lack this insight often end up wasting time and money on PPC agency in NYC efforts that don’t convert because they’re not targeting the people they need to. An experienced agency, on the other hand, knows who your ideal client is and can help you find them with precision.
PPC Experts Have the Tools to Find Relevant Keywords
As we mentioned above, it’s incredibly important to start your PPC campaign with the right keywords. If you’re not targeting the right keywords, you’re setting yourself up for failure from the get-go. You won’t show up on the first page of Google for keywords that would have otherwise been highly profitable for you. And even if you do show up for keywords that don’t convert, you won’t have much success with your campaign in the long run. That’s why it’s so important to hire a PPC agency that has the tools to find the most relevant keywords for your business. If you’re using Google Ads to manage your PPC campaign, you aren’t able to view data on keyword search volume. This means that if you’re managing your account, you’ll have to rely on the advice of an agency to find the right keywords for your business.
PPC Agencies Can Help With Bid Management
Another really important aspect of effective PPC ads up management is controlling your bids. If you don’t adjust your bid amounts to match your business goals, budget, and profit margins, your campaign is likely to become unsustainable very quickly. This can lead to your account being suspended by Google if your bids are too high relative to your click-through rates. You can’t simply set your bids at a predetermined amount and forget about them. Instead, you need to monitor your campaigns closely and make adjustments as needed. Managing your bids manually can be time-consuming, but it’s even more so if you need to be constantly adjusting them. That’s why hiring an agency can be a really good idea if you want to save time and be sure that your bids are set optimally. Although you’ll likely be working closely with an agency representative, they can use their tools to manage your bids for you.
PPC Agencies Are Experts at Google Ads Copywriting
Finally, we want to look at how Google Ads copywriting can make or break your PPC campaign. You might be tempted to write your ads, especially if you’re managing your campaign. After all, it’s easy enough to type a few sentences, right? But it’s important to remember that your ads are an integral part of your PPC strategy. If they aren’t appealing to your audience, they won’t click on them or convert at all. This is especially true on mobile devices where you have a limited amount of space to catch a user’s attention. As we mentioned above, Google Ads allows you to create up to 10 ads per campaign and you can use various ad extensions to boost your click-through rates further. This means that you have a ton of opportunities to catch the attention of your audience and convince them to click through to your website. Unfortunately, most businesses don’t have the time or expertise to come up with effective Google Ads copywriting that will grab the attention of their target audience.
Summary
PPC agencies can help you start and manage a successful PPC campaign. They know the audience that you need to target and have the tools to find the most relevant keywords for your business. They also have the tools to manage your bids, as well as write effective ad copy that will grab your audience’s attention and drive conversions. If you want to start your PPC campaign off on the right foot, it makes sense to hire a PPC agency to help you with the heavy lifting.