MARKET OUTLOOK
According to Triton, the weight loss diet and weight management market in the United States is expected to proliferate with a CAGR of 1.93% in the forecast period of 2019-2025.
The growing cognizance among the US citizens about the importance of nutritious food is one of the major drivers of the weight loss diet and weight management market in the country. Consumers have started adopting healthy lifestyles by eating healthy and natural foods as well as engaging in physical activity on a daily basis.
They have now shifted towards products marketed at both wellbeing and weight management, such as meal replacement products and supplement nutrition drinks, into their healthier lifestyles as these products are perceived to be approachable to start weight management. Weight management companies are changing the positioning of their products in order to attract a wider audience.
COMPETITIVE OUTLOOK
Top players leading the weight loss diet and weight management market are Novartis AG, Atkins Nutritionals, Inc., Abbott Nutrition, Inc., Kellogg, Co. and Herbalife International, Inc.