The act of purchasing digital ad spots to drive one or more marketing initiatives in the affiliate ecosystem is known as media buying. Since digital media buyers have access to billions of potential ad placements, they need to learn how to choose the best options and get them at the lowest possible cost. The act of purchasing digital ad spots to drive one or more marketing initiatives in the affiliate ecosystem is known as media buying. Since digital media buyers have access to billions of potential ad placements, they need to learn how to choose the best options and get them at the lowest possible cost. Media buyers are an essential part of the affiliate ecosystem, but the roles of these individuals and businesses are not always clear.
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