Top Lead Generation Ideas for Small Businesses in 2021
B to B Businesses thrive on lead generation .
Prime objective of any B to B Business shld be, to have sales funnels filled with targeted & qualified leads in shortest possible time .
With sales funnels full of targeted leads , you can go for maximum conversions .
Its been observed that almost 70% of marketers find it difficult to generate qualified leads , in this blog post we have made an attempt to share effective lead generation ideas for small businesses in 2021 .
Linkedin was always know for head hunting and majorly used by HR Professionals to find right candidates,but now with linkedin’s new sales features marketers are using this platform effectively to network with potential clients and do business with them .
Steps to follow –
Create good looking profile with keywords of your products & services . Put in your Web URL .
Identify your target audience and send them personalized messages to connect with your profile , with personalized messages most people will accept your invite .
Create high value educational content messages and send them using linkedin messenger to your target audience .
Regularly post educational blogs on your linkedin feed .
Regularly post educational videos on your linkedin feed .
With regular content marketing on linkedin , you will be able to generate atleast 7 to 8 leads a week from this platform .
Use Whatsapp Business Edition to promote your products & services .
Create list of your targeted customers ,broadcast them regularly with some high quality educational content about your products & services . Don’t push salesy messages on this platform .
Share your Blog Links with them , which gives them valuable info and they will remember you when there is right time to do business .
Automate whatsapp broadcasting , there are quite a few whatsapp broadcasting tools available . We have discovered one of the best tools to automate your whatsapp messaging .
See this tool in action here .
Mapify
If your business thrives on local clients ,this tool will help you find local client with its search engine .
This platform uses API from GMB ( Google My Business ) you need to put in the keywords and will show up list of your targeted audience who are listed on GMB .
You can also do email marketing using this platform .
Very effective tool to find local clients , see this platform in action over here .