SEO is a vital marketing strategy for businesses to increase their online exposure, useful if your website is not showing up on the first page of search results on the likes of Bing, Google or Yahoo. Search engine visibility is crucial when it comes to increasing site visits which in turn can improve businesses sales, helping you to dip into the pool of potential clients that frequently use search engines.
If you are considering hiring experts in the SEO field then these few questions should help you weed out the bad choices and focus on the most promising agencies.
Can you provide me with a list of your current and past clients?
SEO agencies should provide a sample of current and former clients as well as some references from these clients. The references will give you an insight into the effectiveness of the agency and whether it gave a positive or negative impact on their clients' search rankings. Clients may not provide specific analytics but will be able to show data on conversions and in gaining an audience.
What do you know about the recent Google algorithm updates?
Any decent SEO agency should be aware of the latest Panda and Penguin updates and other Google search algorithm updates too. These include Link Warnings, DMCA Penalties and SERPS to name but a few. The SEO agency should also have the ability to explain what these updates are, what they do and why they are something your business needs to know about.
How will you improve my search engine rankings?
SEO agencies should discuss their methods of how they boston seo agency drive up your website's search engine ranking. Agencies should give you an approximate calculation as to when the goals you have given them will be accomplished. Agencies should be offering to undertake a technical review of your site and an on-page optimisation process to make your website as search friendly as possible.
Will you distribute the changes you have made to the site?
SEO will mean a lot of changes will be made to the code of your web page and the agency you choose should be able to show you what changes have been made. If you would like to be asked for permission before any changes take place then you need to ask the agency beforehand.
What do you do to assess the success of the SEO campaigns?
The agency you choose should be able to use Google Analytics in order to track the improvement in your websites search engine ranking, links from other sites that are driving people to your own website as well as what keywords or phrases people are typing into their computer to find your website.