Google My Business makes use of the listed address for making of the geo-references that aid in detecting your shop location. So, you can too use a personalized geo-reference and enjoy the benefits. However one should keep one thing in mind if operating from a city with a higher population, the risk of inserting improper geo-references goes higher. The best part of efficient Google My Business Listing Services in California is that they help you optimize location accuracy and thereby rank in nearby locations.