MARKET OUTLOOK
According to Triton Market Research, the Vietnam oral care market is anticipated to rise with a CAGR of 4.19% in estimated years 2019-2025.
The retail value growth registered by oral care was quite slow as the category is more mature. However, this can still be considered a strong rate of growth – thanks to the large population and leading players’ efforts to expand distribution networks to rural areas.
Over the review period, many international companies have focused on developing product lines that claimed to counter sensitivity as an added value function to attract customers. Since GlaxoSmithKline Plc launched its sensitive products invested in marketing activities to educate customers about the benefits of products designed to counter sensitivity, its Sensodyne brand was well received by Vietnamese consumers. Subsequently, leading players Unilever Vietnam International Co., Ltd. and Colgate-Palmolive (Vietnam) Co., Ltd. launched P/S Sensitive Expert and Colgate Sensitive Pro-Relief at around the same time.
COMPETITIVE OUTLOOK
Some of the established giants in the market are Colgate-Palmolive (Vietnam) Co., Ltd., Oral-B (Vietnam), Ltd., Amway Vietnam, Ltd., Johnson & Johnson Vietnam Co., Ltd. and Unilever Vietnam International Co., Ltd.