In the era of mobile Internet, what is the meaning and role of search engine optimization? SEO Company Singapore In the era of mobile Internet, what are the trends and methods of search engine optimization?
With the development of the Internet, it has gradually entered the era of mobile Internet in recent years, and the number of network users on mobile phones has increased exponentially, gradually replacing the traditional PC to become the mainstream. So in the era of mobile Internet, what are the differences between SEO and traditional forms?
How should mobile SEO adapt to these trends
To understand this issue, it is important to understand what has changed in the mobile Internet environment:
1. The display content of mobile Internet is less. This is limited by the screen size of the mobile phone, the information that the mobile phone can display is much lower than the PC, resulting in further reduction of the content that can be displayed;
2. More mobile Internet access. In the traditional Internet entrance, mainly rely on search engines and navigation pages, while in the mobile Internet environment, the entrance shows diversification, in addition to search engines, applications have become mainstream forms, such as Tiktok, XiaoHongshu, Zhihu and so on.
3. The platform's attitude toward SEO has changed. In the previous search engine environment, the platform for SEO carrier is mainly the website; However, in the mobile Internet environment, the platform's focus on SEO has gradually shifted to content.
Based on such changes in China, it means that SEO in the mobile Internet information age in China will develop and face the following situations:
1, the search engine optimization role of the website is gradually weakened. In the process of Internet flow, the role of the website as a carrier of SEO is gradually weakened, so far, the main role of the website is to assume the role of display and function, that is, as a login page, page and existence conversion;
2. There are more and more ways to carry SEO content. In the mobile Internet, content is no longer limited to the website, can be published to various we-media platforms and official platforms, SEO capabilities are basically the same;
3. The uniformity of content is further weakened. In other words, SEO's requirements for original content are getting higher and higher, the value of the original pseudo-original content has been weakened, and the original content traffic is more and more likely.
On this basis, SEO practices in the mobile Internet era can refer to the following points:
1, the content will be the core of the enterprise. Traditional collection, pseudo-original forms will gradually be eliminated, diversified, original, high-quality content we will develop into the core technical points of SEO, for the main form of teaching content has higher requirements, and not only limited to graphics, there will be some video, page requirements;
Intellectual property is more valuable. Intellectual property as the main carrier of SEO communication, intellectual property can be brand intellectual property, personal intellectual property, the establishment of professional intellectual property, the formation of fans, private domain traffic, will become the main value of SEO transformation;
3. Platform algorithm still needs to be studied. In the mobile Internet environment, the dependence on algorithms is beyond doubt. This means that seo techniques still exist, just in a different direction. In other words, the traditional SEO algorithm technology is mostly external chain, collection and so on. However, in the mobile Internet environment, the technical requirements for SEO are translated into quality, relevance, matching, user preferences, etc.
4. Keywords are always the foundation. If you start with white hat SEO, you'll find that the mobile Internet environment hasn't changed much, and content is still generated and streamed on a keyword basis.
Overall, the biggest challenges of operating SEO in the mobile Internet environment are content and algorithms. The algorithm that can continuously and steadily output high-quality content and match the platform to the greatest extent is the fundamental key to SEO.
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