The global baby oral hygiene market size is anticipated to expand at a CAGR of 2% during the forecast period, 2021-2028. The growth of the market is attributed to increasing occurrence of oral decay among children such as tooth decay, rising disposable income, changing lifestyle, and growing number of population.
The implementation of baby oral hygiene practices is crucial as it helps in keeping baby’s mouth germ free and clean. Oral hygiene includes regular cleaning and brushing of the teeth. Manufacturers are engaging in developing innovative products such as cavity protection toothpastes, toothpastes with gentle bristles, and range of organic products.
Market Drivers, Restraints, Trends, and Opportunities
- Rising awareness of oral hygiene in early childhood is expected to drive the market during forecast period.
- The COVID-19 pandemic has increased parents attention on their kids, ensuring good health of them. This, in turn, has stimulated the market growth.
- High cost of organic baby oral care products can be restraint for market growth.
- Rising awareness about baby’s oral hygiene by government state bodies and industry players is boosting the growth of the market.
- Increasing prevalence of oral diseases in children across the globe are anticipated to create opportunities for industry players in the coming years.
Global High Capacity Power Bank Market Segment Insights
Toothbrush segment to account a significant market share
Based on product types, the market is divided into toothpaste and toothbrush. The toothbrush segment accounted for 25% of the market share in 2020 and is projected to expand at a steady rate during the forecast period. This is due to the introduction of advanced products, such as electric and battery-powered toothbrushes, which provides several benefits, including total mouth cleaning, deep cleaning, tongue cleaning, whitening, and massaging.
The toothpaste segment is expected to continue its dominance during the forecast period. There are different forms of toothpaste available in market, such as gels, pastes, and powder. Different designs of toothbrushes for adults and children are available in the market to cater to individual needs.
Home application segment to dominate the market
On the basis of applications, the market is segmented consumer stores, retail pharmacies, online distribution, home, and dentistry. The home segment to dominate the market share during the forecast period. Manufacturers are providing innovative and easy-to-use oral care products, which in turn, has increased the usage of oral care products at home, thus driving the segment growth.
The COVID-19 pandemic has increased the usage of oral care devices at home. Consumers are opting for home treatment amidst the risk of getting infected while visiting dental care facilities.
Asia Pacific to account a large market share
In terms of region, the market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East and Africa. Asia Pacific is expected to account for a large market share owing to the rising number of initiatives taken by government state bodies to raise awareness, especially in rural areas regarding oral hygiene. Increasing development of innovative oral care products are driving the regional market growth.
North America is expected to expand at a substantial CAGR during the forecast period. Increasing awareness about the innovative oral hygiene products among individuals is expected to spur the market growth in the region.
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