SEO’ stands for Search Engine Optimization, it is the science and art of getting your web pages to rank higher in SERPs (search engine results page).
Google and other search engines have access to all the information on the internet and work hard to organize or index it in an efficient manner. This is so that they can offer a user, relevant and useful search results whenever they have a search query.
Why is SEO Important in Digital Marketing?
Search engine optimization (SEO) is integral to digital marketing. Every year, trillions of search queries are carried out on the Internet. Most of the time, the intent of these searches is to delve deeper into a subject, research commercial products and services, or find the best product or service for a particular requirement. The Web is nowadays the main point of contact between digital brands and their customers.
How SEO Works?
In simple terms, SEO follows all of Google's search guidelines to rank your webpage higher on SERPs. Though Google considers more than 200 ranking factors, the most crucial factor is to build quality content on your webpage, which addresses the user’s query.
Types of SEO
- White-hat SEO
- Black-hat SEO
- Grey hat SEO
- Negative SEO
- On-page SEO
- Off-page SEO
- Technical SEO
Read more to know about What is SEO & How it works