Search Engine Optimization, or SEO, is a topic that often comes up when talking about websites. Search engines have their own intrinsically designed algorithms that they use to determine the quality of a website and how to rank it.
While there are many elements to SEO, technical SEO is where the groundwork is laid for your website for these algorithms. Advance technical SEO, in simple terms, is optimizing technical elements of a website and server optimizations, which helps the search engines to crawl your website and index it more efficiently. So, what does technical SEO entail? Let’s find out.
What is Technical SEO?
Technical SEO is used to better a website’s infrastructure so that search engine bots can crawl and index the pages on your website more effectively.
Technical SEO is a process that involves auditing and optimizing technical elements of a website so that it has better chances of ranking higher on SERPs. Improving the efficiency of your website’s performance for search engines across the board requires high technical SEO skills.
The main elements of having a solid technical SEO for a website include improving page load time, making it easier to crawl for search engines, and providing search engine algorithms with enough information about your website to accurately index it. Technical SEO comes under on-page SEO. Hence, it primarily focuses on improving various elements on your website that can improve its image in the eyes of search engines.
Why is Technical SEO Important?
You can create a very high-quality website with the best content, and it will still not rank if your technical SEO is not up to the mark. Why? Search engine algorithms should be able to find your pages in order to crawl them, and understand the content in order to index them for the right search queries.
Simply put, technical SEO conveys to search engines what your pages are about. This includes providing information about content, internal and external links, metadata, image descriptions, and much more. This is just scratching the surface. There are many more elements such as mobile optimization, duplicate content, page loading speeds, and a multitude of other factors that go into technical SEO.
This does not mean that you have to perfect your website’s technical SEO to rank. But having it optimized makes the job of search engines easier, and gets you higher ranking on SERPs.
Why should you optimise your site technically?
It is important to keep your site technically optimized for search engines and visitors alike.
Search engines strive to provide the users with the best results for their search queries. This is why Google’s bots crawl through all your web pages and evaluate them on various factors. Technical factors in this process include page loading speed, understanding of the content, structured data, and much more. This helps search engines get a proper picture of what your webpage is about.
Similarly, technical SEO also plays a huge role in user experience. A fast website with reliable navigation and easy to use will keep the attention of the visitors. Having a rigid technical foundation for your website can significantly improve your website’s user experience.