Introduction
The fact that you must be able to add value to your product or service in today's market, where so many goods and services are seen as commodities, is the true problem. Without a doubt, the price of almost every good or service may be reduced to its bare minimum in the absence of value-added components. The issue? Profitability, long-term growth, and sales success all rest in high-margin sales, which are impossible to sell when you are only selling price.
Let's look at 8 ways to increase the value of any product or service you offer, regardless of what you sell regards the Best Logistic Company in India. People frequently dispute with me by claiming that I don't understand them, that their products or services are superior to mine, or both. The fact is that everything has the potential to be valuable. Consequently, let's look at 8 practical ways you can achieve it.
Here are 8 Practical Value-added Services
- Offering Knowledgeable Counsel and Utmost Professionalism.
Many accounting businesses, consulting firms, and even medical specialists receive large payments for the quality of advice they offer. However, for you as a sales professional to be able to add value, you must realize that you must offer advice that is substantially higher, more complex, and far more valuable than that of your rivals. This denotes a greater level of expertise, knowledge, and comprehension regarding what it is that you perform.
- Packing and Bundling.
I'm not just referring to the physical appearance of your product or service; I'm also referring to your ability to assemble appealing bundles, pricing tiers, and several other benefits that are highly valued and significantly more valuable than the product alone.
- Service Standards.
You can set yourself apart from the competition by offering different degrees of service based on a customer's size, frequency, or several purchases in addition to just offering a higher standard of service. For instance, you might wish to offer gold, platinum, or silver levels of service that customers can avail themselves of while doing business with you and are ready to pay for.
- Programs for Frequent Buyers.
This is related to the idea that customers receive more valuable services, prices, advantages, and related goods the more they purchase from you. It resembles frequent flier miles from an airline in several ways. I have acquaintances who travel tens of thousands of miles just to continue using a certain airline to accrue miles!
- Education and Transition.
You could wish to offer action or transition teams as new clients join your business so they can use the goods or services you sell them more effectively. Likewise, the more knowledge they have about such goods or services, the better equipped they will be to use them.
- Hardworking Employees.
If you have a technical product or service that needs help, this works very effectively. It is simple to comprehend that conducting business with a company is much simpler the more one is familiar with its accounts, products, machinery, equipment, and business practices. In this case, you only designate specialized account personnel to individually manage your customers' accounts.
- The Delivery or Service's Speed.
Guaranteeing on-time or quicker delivery is one approach to stand out from the competition. On-time delivery is a crucial factor for charging full or maximum pricing, as is widely acknowledged and accepted. It also plays a role in the provision of value-added services and goods.
- Inside Information.
This happens frequently when people are selling information on stocks, bonds, the financial sector, or any other type of information or time-sensitive data. Using this method, you could want to think about publishing an electronic or printed newsletter that provides clients with regular updates on crucial information that they must have.