Below you’ll find hand-picked stats about many aspects of search engine optimisation:
- Video is the #1 form of media used in content strategy, overtaking blogs and infographics.
- Approximately 75% of voice search results rank in the top 3 for that query.
- 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads.
- Only 5.7% of pages will rank in the top 10 search results within a year of publication.
- 0.16% of the most popular keywords are responsible for 60.67% of all searches.
- Around 8% of search queries are phrased as questions.
An experienced SEO Consultant in London will help you to improve your ranking on the search engine while also not exceeding your budget.
Gain Backlinks Organically
Links are not just good for SEO. They can also be good for creating awareness and driving traffic. Link building should be a major part of your SEO strategy. Research is a necessary part of building backlinks, and what better way to find new opportunities than by evaluating your competitors? Spying on your competitors’ backlinks gives insight into the types of content that earn incoming links and the sources of those links. Any backlink is like a chain: the more links you have, the stronger it will be. That’s what makes building an effective SEO strategy so important; it allows you to play on your strengths and make what could potentially be an extremely weak link shine. What search engines look for in quality links are ones coming from websites with great content and top-notch user experience. It’s what makes your link profile look natural and what gives Google what it wants to see. Unless you want to become a UK SEO Expert yourself, there is no point in spending your time trying to keep up with Googles changes.
Building Trust Using Local SEO
Ensuring that your business name, address, and phone number are exactly the same makes it easy for customers to connect with your business when it shows up online. Do you want to rank your local business in Google, Bing, Apple Maps, and other local search engines? As the name suggests, local SEO focuses on attracting customers in smaller areas such as those in a particular town or city. It’s usually practiced by local businesses who generally aim to reach this audience to drive footfall to their physical location or develop business within a service area. For local SEO, links are a little bit different than organic SEO. Good tools combined with a SEO Consultancy can help marketers create data-driven recommendations for informing updates of existing content, prioritizing specific ranking factors for new content, and more.
Serve Content That Matches Local User Expectations
Internationalization of a website goes beyond simply translating a website: it's critical to consider country-specific characteristics such as culture, mentality or preferences of the respective audience. Each individual market/country has its own country specific search engine – e.g. google.co.uk in the UK, , google.de in Germany and google.fr in France. Search results on these local Google search engines are radically different to those on google.com. You may rank high on google.com but be poorly ranked on google.fr or google.co.uk. Whether your business already operates in multiple territories or has plans to expand abroad, it's important to follow International Web Optimisation best practises. Google is the largest search engine globally, and in many countries optimizing for Google alone will allow you to reach your prospective clients. A will ensure high visibility and growth of your business across your desired location.
Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO platform decision-making process. But deciding whether your company needs an SEO platform calls for the same evaluative steps involved in any software adoption, starting with a comprehensive self-assessment. If you want to change hearts and minds and show the world a better way, you need SEO.
You can get further insights about Freelance SEO Consultants at this Encyclopedia Britannica article.